Animated Ad: Team Final
This was a collaboration project between me and three other students to make a 30-second ad for a local business in Austin, TX. This will be a break-out of the process with work in progress stages of the project until its completion. I served as the producer, making sure tasks were completed on time and being flexible to help my team with anything they needed.
Phase one
We started by pitching ideas for local companies, and we ultimately decided on Cindercade. We began the process of initial storyboarding, concepting ideas, and visiting the business for info gathering. We decided on a commercial with a heavy voice-over to convey the info we need in a limited time.
Phase two
From here, we had to settle on a style for the piece. From our gathering, we ended up going for a high contrast style, focusing on the natural glow of the arcade and the nighttime experience of a bar. I did the vast majority of the modelling and assisted with how to get this style to work inside After Effects.
Phase three
Animation finally begins here. Multiple changes from our first few storyboards have been made here to perfect the timing and storytelling. I would spend my time tweaking models and assisting my team in area where they needed help, Such as the animated textures and the exploding coin, among other things.
Phase Four
The polish stage of the project after feedback from our instructor and classmates. My main contributions here were adding the SFX, the flash arcade screen lights, and updating the exterior of the Cindercade building.